Google should crawl your website's pages of its own accord via your internal links. However, we don't want to leave this process to fate. Through the use of sitemaps and things called'noindex' meta tags, we can influence which of our website pages Google indexes and considers most important.

Let me explain.

A sitemap is simply a page in a computer language format called'XML'. It really doesn't matter what it stands for, but hey, just in case you're completely captivated by this stuff, it stands for Extensible Markup Language.

Happy now?

On a website, the XML sitemap page contains all the URLs of the pages we want Google to crawl and index. We create the sitemap, then submit it to the Big'G' through something called the'Google Search Console'.

Make a list of all your non-important, ancillary pages. Add the ‘noindex’ tag to the header of each one. Once completed, create an XML sitemap for your website, including all the URLs you want Google to index. Submit this to Google through your website’s Google Search Console dashboard.

Esperanto was a language developed in the 1870s in an attempt to create one universal way of communicating. It was meant to be easily learnt and spoken everywhere in the world. Did it work? Well, no. But it was a good idea.

I want you to now imagine that every search engine is a different country with their own native languages. ‘The United States of Bing’, ‘Yahoo Republic’, ‘The Google Islands’; and so on.

Well, ‘Schema Markup’ is the coding world’s answer to Esperanto.

It’s a universal computer language developed so that all search engines can understand important aspects of a webpage. For example, we can attach schema markup to something like our business address, making it unmistakably clear to the search engines that this is our business’s contact address and not some random location.

Sound good? Well, hold your horses. Just like Esperanto, the adoption of the language is very low. There’s only a very small fraction of websites that use Schema, and it’s a real shame. If Google really understands the context of an element on your page, there are many more places available on a SERP where information related to your web page can be featured.

Although our offices are based in London and Hull, we also offer SEO services to many other areas of the UK.

Having a dedicated team that work remotely enables us to provide affordable SEO services compared to many other local SEO companies.

As we have many years of experience and excellent processes in place, our SEO agency is able to hire qualified staff as and when required, consequently allowing us to scale up to meet our customer's exacting requirements.


In essence, you’re trying to make choice information on your page so unbelievably clear to Google that the information is what it is, that the Big ‘G’ feels comfortable using that information elsewhere too.
For example, we can use Schema markup to tell a search engine that there is content on our product page giving information to the user about the quantity and rating of the reviews the product has received. Google will then likely show a reviews section of our website in its SERPS listing; thus, making the listing more visible and more attractive. Not only this, but our listing will take up more real estate on the screen. More on this later.